The recent outbreak of the COVID-19 virus has caused many businesses around the world large and small to suffer tremendous losses. Many small businesses and restaurants are currently scrambling for financial aid and help in order to stay afloat. However, one industry that has seen a rise in its sales is the food delivery business, which many small restaurants clinging on to as their lifeline. The food delivery service has actually been on the rise for the past couple of years, with apps such as Uber Eats, Postmates, doordash, and Grubhub making their appearance in America. While the concept of having food delivered straight to your door, other than pizza deliveries is a newfound novelty in the United States, in South Korea it has been part of everyday life for a while
Food delivery in Korea is ubiquitous has been around for decades. As such, food delivery industry in Korea is head-and-shoulders above those of other countries. Korea is estimated to be the world’s fourth-largest market for food delivery services, worth around $6 billion according to Hana Financial Investment. Korean food delivery services go beyond just delivering to houses; they, deliver food to places like public parks and picnic areas by the river. Then, in 2014, the Korean food delivery industry upped the ante by launching the world’s first third-party restaurant delivery service, Yogiyo. With Yogiyo, customers could choose a restaurant listed on Yogiyo, and order the food off the restaurant’s own menu. Yogiyo then would deliver the food straight to the person’s door on motorcycles. Although Yogiyo started off slowly, it soon gained traction and won the “editor recommended” status on the Google Play Store in 2013. It, has continued to grow ever since.
|[Picture of Food Delivery Vehicles. Photo Courtesy: Minjae Kim]|
As an avid delivery service customer, I can personally vouch for its ease of use and efficiency. Whichever app you use, whether it be Shuttle Delivery, Yogiyo, or Uber Eats, they mostly follow the same format. You are able to pick a restaurant off the list that the delivery service provides, and then choose the menu items that you want off its menu. After you choose your menu items, you then proceed to the check out option. You enter the address that you would like the food to be delivered, into the app, and then enter your payment methods. Within 30 minutes to an hour the food that you ordered will have be delivered to your door.
|[Picture of food delivery. Photo Courtesy: Minjae Kim]|
Delivery service in Korea at this point has integrated itself into the culture. Whenever you go, from public parks to the picnic areas along the Han river, you are sure to see some delivery vehicles delivering food to groups of friends and family who are having picnics or just hanging out. Not only is delivery service the perfect way to avoid the hassle of having to cook at home, but it also provides a quick and easy way to get the food that you crave quickly, without having to go to the restaurant yourself. I think that the food delivery service is excellent, and am excited to see the next steps that it takes.
Yongsan International School of Seoul
Minjae Kim email@example.com
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